Aiyin Wu

Education Experience: Sep. 2005 ? present, visiting scholar, Cornell Unviersity; August 2004, visiting scholar, Harvard Business School; June - July 2004, visiting scholar, Missouri State University, St. Louis; Sep. 2002 - present, P.H.D. program, Nanjing University; Sep. 2000 - Sep. 2001, MBA, Masstricht School of Management, The Netherlands; August 1995 - July 1998, M.A., Business School, Nanjing University; August, 1991 - July 1995, B.A., Business School, Nanjing University; Working Experience: 2004-present, associate professor, Department of Marketing, Business School, Nanjing University 2003-2004, lecturer, teaching assistant, Department of Marketing, Business School, Nanjing University 2000-2003, lecturer, teaching assistant, Department of Business Administration, Business School, Nanjing University 1998 - 2000, teaching assistant, Department of Business Administration, Business School, Nanjing University

Research Area

  1. marketing management
  2. service marketing
  3. retail management
  4. customer relationship

Teaching Courses

  1. Operation Management
  2. Business Simulation
  3. Marketing management
  4. Advertising
  5. Internet Marketing
  6. International Marketing
  7. Customer relationship management
  8. Business English
  9. Business Communication
  10. Service Marketing
  11. retail management
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Contact Me

Tel: 0086-25-83621057 0086-25-83686171 Fax: 0086-25-83686353 0086-25-83260037 Email: wuaiyin@nju.edu.cn

Published Books for Teaching

  1. 王翔 吴爱胤 朱美琳, 2005?2?, 决策模拟, 澳门科技大学出版社,

Research Projects

  1. 吴爱胤, 2004-2005, 南京大学创建世界一流大学工程双语教学课程, 南京大学,
  2. 陶鹏德，吴爱胤, 2003-2005, 南京大学创建世界高水平大学教材建设项目, ,

Published Books for Research

  1. 韩顺平　吴爱胤, 2004, 顾客体验品牌化（译著）, 机械工业出版社,

Published Papers

  1. aiyin wu, 2004, Model of Service Culture Formation, Management Sciences and Global Strategies in the 21st Century,
  2. 郑称德，吴爱胤, 2003, 供应链管理发展、问题与第三方管理机制研究, 南京大学学报（人文社会科学版）,
  3. 冯云霞，吴爱胤, 2002, 企业培训影响因素分析, 中国人力资源开发,

Conference Papers & Working Papers

  1. aiyin wu? yunxia feng, 2002, A proposed model of customer satisfaction in e-commerce, Proceedings of the fourth Multinational management symposium,

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