Contact Me
联系电话：025-83686171,83592097
电子邮箱：yrdong@nju.edu.cn
Research Projects
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董伊人主持,
2011.01--2013.12,
企业社会责任与消费者品牌评价--基于个体认知差异和评价情景的实验研究,
国家自然科学基金委员会,
, No:71072044
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wangquansheng,
2008-2011,
两阶段购物过程的消费者渠道选择行为实证研究,
国家自然科学基金委员会,
, No:70772035
Published Papers
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JIA,He,Youggui Wang, Yiren Dong and Guocai Wang,
2010,
When Does Halo Prevail against Animosity? Country-of-Origin Effects Contingent on Regulatory Focus,
Advances in Consumer Research,
Volumes 37
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董伊人,
,
直销职业经理人跳槽的对策思考,
中国商报•直销导报,
2010.9.24
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董伊人,
,
对直销企业违规的冷思考,
中国商报•直销导报,
2010.8.17
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董伊人,何健,高华超,
,
直销绩效影响因素的实证研究,
经济纵横,
2010年第8期
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董伊人等,
,
企业社会责任对消费者忠诚的影响,
南京社会科学,
2010 第5期
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董伊人 赵曙明,
,
企业社会责任不同范畴对消费者反应的影响,
学海 ,
2010 第5期
Conference Papers & Working Papers
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高华超，董伊人,
2010.11,
全新归类还是增进归类：消费者认知需要对直销人员销售策略的影响,
,
第15届直销研讨会
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Gao,Huachao,Yiren Dong, Yonggui Wang,
,
When Individual Consumer likes to Engage in Self-‐Design Task and Shows Positive Evaluation for the Self-Designed Product: the Effect of Regulatory Orientation,
,
Proceedings of The 15th Biennial World Marketing Congress, July 20-3,2011, pp401-406
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DONG Yiren , Huachao Gao, Longfei Chen,
,
A Study of Consumer’s Perception and Support Behavior of Corporate Social Responsibility,
The 2011 International Conference on Management and Sustainable Development ,
2011.3（EI & ISTP）
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DONG Yiren , Yongui Wang, and Huachao Gao,
,
Personality Traits, Selling Behaviors and Their Relationship with Sales Performance: Evidence from Direct Selling Industry,
The International Conference on Industrial Engineering and Engineering Management:,
2009.12（EI）
